CarbonFoot Interactive

Bada BING; Bada Cha-Ching ($): Microsoft’s Search Engine Clicks Jump 13%

Written on June 24, 2009 at 7:35 am, by gzola

BING – Microsoft’s re-invention of their former search engine www.live.com may have some legs to it – at least the first couple of weeks are showing their number of clicks have increased 13% (as reported by Efficient Frontier Inc.) ! Not bad. Of course, throw a $100 million dollar campaign at anything and you’re going to see some movement, right?

Keep up the momentum Microsoft – and we may starting seeing the creep of Google domination (share of searches) start to diminish or perhaps even reverse? Yahoo! Search – with a battering from both sides now, it’s time to beef-up your battleship stations!

One nice feature I like about Bing is how it helps you decide whether you want to click on the link by providing additional information beyond the standard listing (Take NOTE Google and Yahoo!). By scrolling over a vertical line to the right of each listing, AJAX pops up an expanded summary of the page PLUS the major navigation links associated with that destination page. Nice job Bing.

However, from Microsoft paid search advertising perspective, this new feature may actually reduce their revenue by minimizing the number of clicks searchers need to find what they’re looking for. In the end though, that presents an advantage over Google and Yahoo! and may start converting folks over….

CarbonFoot will be watching Bing‘s progress and report back to you.

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