China’s State-Run Search Engine Challenges Baidu | Gosa Rebranded JIKE

Written on June 21, 2011 at 5:37 pm, by gzola

JIKE | China’s New Search Engine

People’s Daily is China’s state-run newspaper.  And now China has it’s own state-run search engine to challenge BAIDU (and to a much lesser degree Google Hong Kong).  The new search engine was launched in beta as Gosa, but has been rebranded as JIKE.  (Jike sounds like ‘geek’ in English – apparently to make it more appealing to to China’s youth.)

Somehow the major internet companies in China have thrown their support behind it, according to the Wall Street Journal.  The big guns that were on hand at the launch as visibile supporters were: Charles Chao, Sina’s CEO; Sohu’s Sogou CEO Wang Xiochuan and Baidu’s chief scientist William Zhang.

Their logo which has blue and yellow geometric blocks that make up a Tang Dynasty puzzle.

No Responses to “China’s State-Run Search Engine Challenges Baidu | Gosa Rebranded JIKE”