@HarvardHealth Following you v…

Written on March 19, 2010 at 12:42 am, by

@HarvardHealth Following you via @MrTweet. Looking forward to your tweets!

@Sierra_Club keep up the good…

Written on March 19, 2010 at 12:41 am, by

@Sierra_Club keep up the good work… the folks at CarbonFoot Interactive love you guys…

@fyietc look forward to follow…

Written on March 19, 2010 at 12:40 am, by

@fyietc look forward to following you. CarbonFoot Interactive search engine marketing (SEM) experts for green biz. follow?

@dansmolen look forward to you…

Written on March 19, 2010 at 12:38 am, by

@dansmolen look forward to your tweets. CarbonFoot Interactive works with green biz accelerating their online presence. perhaps we sh/ chat.

@EcoHearth Following you to pi…

Written on March 19, 2010 at 12:36 am, by

@EcoHearth Following you to pick-up eco-smart tips. Trying to lead sustainable lifestyle. We work with green friendly biz. SEO, PPC & Social

20% of search queries have not…

Written on March 18, 2010 at 5:56 pm, by

20% of search queries have not ever been seen in the past 6 months – Google. Is your pay-per-click / PPC / adwords campaign keeping up?

54.5% of search queries now co…

Written on March 18, 2010 at 5:54 pm, by

54.5% of search queries now consist of > 3 words – Google

1 Million Homes/Year to be Energy Efficiency Retrofits by 2012?

Written on February 9, 2010 at 1:54 pm, by gzola

While we’re waiting for more news on the ‘Cash for Caulkers‘ program announced by the White House administration at the end of 2009, why not do a home energy audit and be prepared to be the first to take advantage once the rebate program is live?

It’s surprising how much money is wasted from poorly insulated homes. According to Siemens,

“35% of home heat loss is through the walls, 25% through the roof, !5% through draughts and ventilation, 15% into the ground and 10% through windows.”

Whether cooling or heating, the cost of keeping the air in our homes at the desired temperature would cost a lot less with a properly insulated home. In the meantime, here’s some basic low-cost tips to reduce your energy bills:

* Install a programmable thermostat
* Weatherstrip the windows and doors
* Caulk the obvious leaks
* Insulate your water heater
* Replace incandescent bulbs with compact flourescent light bulbs (CFLs) or efficient halogens

As of January 1, 2009 100,000 homes per year had undergone energy efficiency retrofits. That’s great, but if that number is to increase by 10x so we’re retrofitting 1,000,000 homes per year, we need the Cash for Caulkers program to get the lead out and get the caulk flowing!

20x Increase in Searches for “Hopenhagen” Since October 2009. Hopenhagen Ambassador David Kroodsma Selected as Huffington Post’s Winner

Written on December 8, 2009 at 2:36 pm, by gzola

Hopehangen is a hot search term these days; and rightfully so. Coca-Cola, Siemens, SAP, BMW Group, DuPont among others – including The Climate Group have partnered with the International Advertising Association representing the global advertising industry in support of the United Nations Climate Change Conference in Cophenhagen Dec 7th – 18th, 2009. Online activity surrounding this organization and the climate change topic has ‘heated up’. In the past two months, searches for “Hopenhagen” have increased 20-fold as reported by Google Trends.

Hopenhagen is a movement, a moment and a chance at a new beginning. The hope that in Copenhagen a better future for our planet and a more sustainable way of life can be achieved with consensus from governments from around the world. It is the hope that we can create a global community that will lead our leaders into making the right decisions. The promise that by solving our environmental crisis, we can solve our economic crisis at the same time.

Hopenhagen is change – and that change will be powered by all of us.

So who is David Kroodsma? He recently won the right to attend the UN Climate Change Conference in Copenhagen as a Hopenhagen ambassador in a contest sponsored by Arriana Huffington’s Huffington Post. Not only did David bicycle across North and South America talking to people about climate change, he is also working an an outreach coordinator for climateride.org and 350.org. He is also authoring a book about his journey and the effects of climate change on people in North and South America. He is at the Climate Conference to represent all people desiring an environmentally and economically sustainable planet.

In reference to 350.org, 350 is the number that leading scientists say is the safe upper limit for carbon dioxide—measured in “Parts Per Million” in our atmosphere. 350 PPM—it’s the number humanity needs to get back to as soon as possible to avoid runaway climate change. What are we at now?? 385 PPM. Yes – we can reverse it. Learn how at 350.org

Acceleration of Atmospheric CO2

Atmospheric CO2 is accelerating upward from decade to decade.

In the past ten years, the average annual rate of increase was 1.91 parts per million (ppm). This rate of increase is more than double what it was during the first ten years of CO2 instrument measurements at the Mauna Loa Observatory.

The balancing act continues – climate change mitigation without economic stagnation. Can developing and developed countries shift financial resources into green alternative energy production without the economy taking a hit? If you’re the major polluter – should you (United States & China) pay most of the bill for this or should all countries share the burden related to their population? Lots of challenges. This conference sets the foundation for achieving global CO2 reductions. Stay tuned…

61% of Adults Search for Health Information Online

Written on December 8, 2009 at 12:12 pm, by gzola

Medical Practice Marketing: The Shift Of Media Mix to Online

A recent 2009 survey by Pew Internet and American life project identified the adults searching online for health information as ‘e-patients’. The internet is the one of the first sources Americans will turn to read about a health condition, or other health-related info. Medical practices in all specialties need to evaluate the return-on-investment (ROI) of their traditional offline (print, radio, TV) as compared to that of their online/digital marketing. If the ROI is greater for online, then more of the marketing budget/media mix should shift to those online channels.

61% of Adults Look Online for Health Information

That important online ROI data is only available if medical practices are willing to test (properly vetted) online marketing channels for comparison against the more traditional media. This is often times a difficult decision to make against the myriad other competing demands on time for medical practice managers. There are the community events, physician referral marketing, the print ads that ‘appear’ to be working, the radio spots that make the phone ring, the billboard that seemed to do the same, etc. Measuring media return on spend is a critical component of successful medical practice marketing, yet it requires an internal medical practice commitment and collaboration with an online ad agency or other professional advertising/media entity.

That 61% figure, includes a highly enthusiastic and vocal population that are the ones from which medical practices may derive the most value from their marketing efforts. 20% of those e-patients head to social-networking sites to talk to medical experts or other patients. First-person accounts of treatments and side effects from medications, etc are becoming commonplace. Others will record and post them as podcasts. Then they’re keyword tagged and become part of the swirling social media health conversation online. People (i.e. – potential patients) are using their social-networking tools to connect with health professionals and access a deeper level of information.

The Pew study found that 39 percent of e-patients already use a social-networking site like Facebook. And mobile devices are making it easier. But the source patients say they trust the most remains a traditional one: their own doctor.

Another study conducted in 2008 shows similar data:

Conclusion: Medical practices need to address the growth of online health information research and become part of the online conversation, not just with their websites, but engaging with their potential (and current) patients within the social networking context.