Paid Search Advertising – PPC
Our paid search advertising / Pay-Per-Click (PPC) service will include research and testing of keywords users type in to find what you sell or offer. As part of our investment in understanding your business, we not only research your business, but that of your competitors and the latest industry trends. We also work with you to produce effective ad copy, or, produce it for you. We conduct split testing on your business’ key selling points within the campaigns and optimize ad text and/or banner ads for your products and services.
Results are tracked, conversions and your return on advertising spend (ROAS) evaluated and optimized. The landing page where your ads take users and turn them into customers is another key focus of our optimization efforts and is essential in building ROI for your campaigns. In addition to A:B testing we also provide multi-variate testing (MVT) for landing page messaging, call-to-action components, graphics, layout and overall design variations.
Bid management is a major component for your campaign optimization and we manage bids both manually and with proven bid management tools used by the best agencies in the business. In addition to PPC advertising with the search engines Google, Yahoo! and MSN/Bing (plus their search partners), we also utilize content network advertising as well – where a user does not type in a keyword or keyword phrase search query, but rather encounters an ad on another site while doing something else. These include:
Google AdWords
Yahoo! Search Engine Marketing
MSN adCenter – BING
ASK Sponsored Listings
Plus – 2nd & 3rd Tier Engines / Vertical Search Engines
Strategies used to optimize your advertising and drive higher returns include match type testing and targeting options such as geographic, demographic, time of day or day of week. Geo-targeted local/regional search advertising can be configured within those campaigns, as well ad advertisements on other geo-targeted properties that include:
Google Maps
Yahoo! Maps
Verizon Superpages
YellowPages
We work on a consulting basis as a complement to your current marketing and web team, or as a full-service search engine marketing services agency. Learn more about how CarbonFoot Interactive can drive more business to your website or through your front door.
