Bid and Campaign Strategy

Paid Search Advertising – PPC Bid and Campaign Strategy

Our paid search advertising / Pay-Per-Click (PPC) service includes research and testing of keywords users type in to find what you sell or offer. As part of our investment in understanding your business, we not only research your business, but that of your competitors and industry trends as well. We work with you to produce effective ad copy, or, produce it for you. And split testing on your business’ key selling points within the campaigns hleps optimize ad text and/or banner ads for your products and services the will drive higher conversion rates.

We manage all of the above, track results, conversions and your return on advertising spend (ROAS). The landing pages where your ads take users and turn them into customers is another key focus of our optimization efforts and is essential in building ROI for your campaigns. In addition to A:B testing we also provide multi-variate testing (MVT) for landing page messaging, call-to-action components, graphics, layout and overall design variations.

Bid management is a major component for your campaign optimization and we manage bids both manually and with proven bid management tools used by the best agencies in the business. In addition to PPC advertising with the search engines Google, Yahoo! and MSN/Bing (plus their search partners), we also utilize content network advertising as well – where a user does not type in a keyword or keyword phrase search query, but rather encounters an ad on another site while doing something else. These include

Google AdWords

Yahoo! Search Engine Marketing

MSN adCenter – BING

ASK Sponsored Listings

Plus – 2nd & 3rd Tier Engines / Vertical Search Engines

Strategies used to optimize your advertising and drive higher returns include match type testing and targeting options such as geographic, demographic, time of day or day of week. Geo-targeted local/regional search advertising can be configured within those campaigns, as well ad advertisements on other geo-targeted properties that include:

Google Maps

Yahoo! Maps

Verizon Superpages

YellowPages

We work on a consulting basis as a complement to your current marketing and web team, or as a full-service search engine marketing services agency.   Learn more about how CarbonFoot Interactive can drive more business to your website or through your front door.