Ad Copy and Landing Page Optimization
The optimization of landing page should create pages that better engage your target audience. So our job is to build or modify content around specific, relevant groups of narrowly focused keywords that live not just on the page, but in the PPC campaign account structure in very specific ‘silos’.
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Ad copy needs to stand out from ‘the pack’ on the rest of the search engine results pages (SERPs) and be crafted in a way that attracts the right kind of customer.
Post-’Click’: Landing Page Optimization to Improve Conversions
A better performing landing page converts better – generating more leads. The content that speaks to the searcher in their own language – wins. Benefits of optimized landing pages are significant for both SEO and PPC paid advertising campaigns:
Benefits to Pay-Per-Click: Landing pages are much more likely to attain better Quality Scores and higher number of conversions (higher conversion rates) when the page aligns with the searcher’s intent. Plus, a higher quality score can mean an overall lower ad spend.
Organic Search Benefits: Keyword-relevant content results in higher SERPs for the keywords you’re targeting. Higher search results mean more visibility and more traffic.
Landing pages can be tested as is, in and A:B environment, or via multi-variate testing (MVT). CarbonFoot Interactive utilizes MVT software services on certain campaigns to gain additional improvements in conversions across many elements of a landing page including graphics, call to action buttons, design, layout and messaging.
Pre-’Click’: Ad Text Copy Optimization to Improve Click-Through Rates
Ad copy can generate tons of traffic, but that doesn’t mean you’re getting quality, relevant traffic. We optimize your short ‘elevator pitch’ that one to two seconds you have to catch they eye and attention of a searcher – to both encourage relevant traffic, and discourage inappropriate visitors that would have no intention of buying your product or service. Every click costs – so we try to make each click count. We perform constant A:B or A:B:C testing on many ads running in your PPC campaigns and through various iterations build the click through rates and back-end conversion rates.
These optimization fall into the overall PPC campaign management and optimization services CarbonFoot Interactive provides. Let us do the heavy lifting on PPC campaign optimizations of ad copy and landing pages so you can focus on what you do best.