Search Engine Optimization – SEO
Inbound marketing involves ‘pulling’ your audience to your site rather than ‘pushing’ them with traditional advertising channels. Grabbing attention from someone already engaged in a search for your service or product is an untapped revenue stream for many firms. Getting in front of that audience in an ‘organic’ or ‘natural’ way involves search engine optimization (SEO).
Our technical and editorial SEO services focus on complying with search engine guidelines. These guidelines provide insight to how engines find, rate and rank your Web site. Not only the information architecture of your website, but page content, page construction, internal and external links and server configurations are the critical components a search engine will evaluate during its ranking process.
CarbonFoot Interactive complies with Google’s Webmaster Guidelines. Natural search optimization is an iterative process of learning, research, analysis, planning, editing, reporting and monitoring. This disciplined process is time and resource intensive, yet plays a critical role in successful natural (organic) search results.
Search engines index your site in three progressive steps. First, a robot spider crawls the Internet grabbing HTML from servers, second, an internal filtering system evaluates, organizes and ranks the HTML for relevance, and third, a database index is compiled where the data is arranged for distribution. CarbonFoot’s rigorous and proven strategy drives higher organic keyword rankings with a methodology consisting of five distinct phases:
1. Benchmark Report & Keyword Research
2. Website Diagnostic Audit & Modifications for SEO Compliance
3. Web Site and Competitive Analysis
4. Page Editing & Search Engine Optimization
5. Link Building Strategy & Implementation
Learn more about our methodology and the results we’ve achieved for our clients. Contact a digital marketing services CarbonFoot Interactive Account Manager today.
