Keyword Analysis & Expansion

Keyword Research: The Foundation of Search Engine Optimization (SEO)

Keywords and keyword phrases are the basis around which your site content; it’s meta data such as page titles and page descriptions, website navigation and even site architecture should be developed. There is synergy and great insights to be gained from organic or “natural” search that can fuel improvements in performance for paid search advertising. Conversely, top converting keywords in a paid search advertising campaign can then be incorporated into new content dontent development and keyword optimization that fuels performance for your ‘free’ a.k.a organic search traffic.

Identifying what keywords and phrases people use to find your products and/or services can transform your online business into a more vital revenue or client lead channel. This step is critical and is often overlooked, or given minimal attention. If your site is already up and running and keyword research has not yet been done –the good news is that opportunity abounds to enhance your site to ‘pull’ a higher volume of relevant traffic.

CarbonFoot Interactive used best-in-class keyword tools used by most of the top SEM agencies. A deep ‘data dive’ from website log files and web analytics data uncovers visitor search behaviors we use to deploy a keyword strategy. Search patterns of those visiting your competition are also incorporated as are detected trends of search queries triggered by current news and events. What you’re selling or offering, may not quite be what potential clients may use as keywords for their searches. Search behaviours throughout the lifecycle of a purchase (or engagement) decision are factored in. So search queries that begin with more general terms will drive higher levels of traffic while more specific terms deliver higher conversions. For our research, we do not rely on a single data source, but rather a combination of search data for a customized keyword strategy that will build your natural search traffic over time.

CarbonFoot will leverage our expertise and insights for your online business’ critical keyword research and search engine optimization, so you can focus on what YOU do best.