Website Usability
There’s a user-centric way of doing everthing on your site. While we encourage compliance with SEO best practices it is the user that is the main factor to the success of your site and analysis of user intent and behavior can create an easy to use and easy to update website . We follow a usability prinicple throughout our process with the goal of increased end-user satisfaction, productivity and ease with which desired tasks can be completed.
We consult with your business to incorporate these key factors in the design or update of your site:
* Determine the goals for the website from the perspective of the user and the business
* Determine the needs of the user and usability requirements for the target user
* Review and evaluate current version of the site
* Perform a competitive analysis
* Perform user interviews and surveys
For conceptual design, we will:
* Sketch out a site design and architecture at an abstract high level
* Conduct a task analysis to find critical features
Mockups & Prototypes
* Create a visual mock up or a prototype interactive presentation of the site
* Test usability through user testing, focus groups, and walkthroughs
* Use the evaluation results to create more mock ups or improve the prototypes
* Repeat this process (design iteration) until the design and usability goals are met
Production
* Create the final product
* Evaluate functionality through testing, quality assurance, usability testing, and field testing
* Use the evaluation results to improve the product
* Repeat this process (production iteration) until the business goals are met
Launch and Maintenance
* Launch the website.
* Maintain and refine with user feedback
* Use the feedback to create new requirements, and begin major design improvements (system iteration)
Evaluation occurs at every stage of the process. Similar types of evaluation can occur at different stages of the design process. This can be a daunting project and given time limitations and or budget considerations the scope can be modified
Let CarbonFoot Interactive help improve your website usability and increase the success of your online marketing efforts. Contact a digital marketing services Account Manager today.
