Medical Practice Marketing: A Fertility Clinic Success Story
CHALLENGE: Reproductive Medicine Associates of Connecticut is the largest infertility clinic in Fairfield County Connecticut, serving Litchfield, New Haven Counties of CT as well as Westchester, Dutchess, and Putnam Counties of NY. The medical practice wanted to leverage their online presence to build patient referrals through their website and other online channels.
WEB MARKETING for MEDICAL PRACTICES – IT WORKS: Through a combination of search engine optimization of this medical practice’s website, updated web design, link (traffic) building outreach to other health related website, paid search advertising (PPC) and an enhanced social media (Facebook) outreach, significant increases for patient referrals online were achieved. These referrals augment the existing base of physician referrals and add to the practice’s bottom line.
RESULTS: Over the course of a 12-month period from Sept 2009 – Sept 2010:
Reproductive Medicine Associates of Connecticut
- Increased New Patient Visits from Website Leads by 39%
- Natural Search Traffic Increased by Over 140%
- Social Media Network Sites Replaced 2 of Top 10 Referral Sources vs. Prior Year
- Improvements in Search Engine Ranking for Top Converting Keywords included rise to #1 Positionsfor terms in Google, Yahoo and AOL. And improvements in Top 10 rankings for MSN/Bing, Yahoo, Google and AOL.
- 13x Return On Advertising Spend for Optimized Health Directory Listings & Paid Search (PPC) Advertising
- Ask us what CarbonFoot Interactive can do for your practice. Call: 877-369-3668 or Email us
