Shopping Engine Feeds

Shopping Engine Feeds

Advertising on shopping search engines is essential to acquire customers and get your store in front of more ‘eyeballs’. Since e-commerce has become such a competitive, dynamic marketplace, Comparison Shopping Engines (CSE) have become an industry standard for e-merchants who want to drive the most traffic to their e-commerce store. Established companies and start-ups alike are leveraging shopping search engines to generate new orders and build incremental sales channels. We’ve accumulated valuable insights into optimization of shopping feeds and offer a refined approach  to shopping feed submissions and optimization.

Shopping Engine Channel Coverage

If your products aren’t easy for customers to find, we offer keyword discovery services to improve shopping engine search results.   We’ll make sure your product descriptions are accurate and complete to maintain good rankings for your products.

A product feed is a file containing information about the products listed on your site. Product feeds are used by e-commerce companies to provide information about products in an online store to search engines, product comparison websites, and other similar aggregators of e-commerce information. By sending product feeds regularly we can make sure these sites display the latest pricing, promotional, or other information for your products.

Two price structures exist for Comparison Shopping Engines; either Cost-Per-Click (CPC) or Cost-Per-Action (CPA). Cost Per Click shopping engines charge you for every clickthrough to a landing page. Cost Per Action charges you only when an order is placed.

Google Product Search, as well as several Cost Per Action engines, fit a limited ad budget spend, or if you are just starting to ‘get your feet wet’ with shopping search engines. We recommend staring small, then scale up as the results pay off. We show your results first, and budget permitting, increase spend thereafter.

If your store is more established, you probably appreciate the visibility engines like Amazon Product Ads, Yahoo! Shopping, Shopzilla, PriceGrabber, NexTag and Shopping.com offer. These larger venues for Pay Per Click, or Cost Per Click, can generate brand exposure in addition to revenue. Success rides on easy product mapping for each engine’s specific format and category structure. And, CarbonFoot can observe trends on tracked orders to make adjustments needed to optimize your spend fast. Once your products are in the engines we can show you performance estimates and the key revenue drivers and revenue losers. Losers can be optimized and made to work better, or can be excluded from certain engines.

CarbonFoot Interactive can make product feeds easier whether you choose a CPC model, CPA model, or both. Leave the responsibilities for technical solutions and implementation to us. We can even import your products automatically from Yahoo!, or upload product data from any .csv file. We’ll map your products to the categories and set a schedule to feed the engines.

We can relieve you of the time and resources required to manage and optimize a shopping feed advertising channel and let you focus on what you do best. If you’d like assistance to feed and manage your products from a single source, Contact CarbonFoot Interactive.