20x Increase in Searches for “Hopenhagen” Since October 2009. Hopenhagen Ambassador David Kroodsma Selected as Huffington Post’s Winner

Tuesday, December 8th, 2009

Hopehangen is a hot search term these days; and rightfully so. Coca-Cola, Siemens, SAP, BMW Group, DuPont among others – including The Climate Group have partnered with the International Advertising Association representing the global advertising industry in support of the United Nations Climate Change Conference in Cophenhagen Dec 7th – 18th, 2009. Online activity surrounding this organization and the climate change topic has ‘heated up’. In the past two months, searches for “Hopenhagen” have increased 20-fold as reported by Google Trends.

Hopenhagen is a movement, a moment and a chance at a new beginning. The hope that in Copenhagen a better future for our planet and a more sustainable way of life can be achieved with consensus from governments from around the world. It is the hope that we can create a global community that will lead our leaders into making the right decisions. The promise that by solving our environmental crisis, we can solve our economic crisis at the same time.

Hopenhagen is change – and that change will be powered by all of us.

So who is David Kroodsma? He recently won the right to attend the UN Climate Change Conference in Copenhagen as a Hopenhagen ambassador in a contest sponsored by Arriana Huffington’s Huffington Post. Not only did David bicycle across North and South America talking to people about climate change, he is also working an an outreach coordinator for climateride.org and 350.org. He is also authoring a book about his journey and the effects of climate change on people in North and South America. He is at the Climate Conference to represent all people desiring an environmentally and economically sustainable planet.

In reference to 350.org, 350 is the number that leading scientists say is the safe upper limit for carbon dioxide—measured in “Parts Per Million” in our atmosphere. 350 PPM—it’s the number humanity needs to get back to as soon as possible to avoid runaway climate change. What are we at now?? 385 PPM. Yes – we can reverse it. Learn how at 350.org

Acceleration of Atmospheric CO2

Atmospheric CO2 is accelerating upward from decade to decade.

In the past ten years, the average annual rate of increase was 1.91 parts per million (ppm). This rate of increase is more than double what it was during the first ten years of CO2 instrument measurements at the Mauna Loa Observatory.

The balancing act continues – climate change mitigation without economic stagnation. Can developing and developed countries shift financial resources into green alternative energy production without the economy taking a hit? If you’re the major polluter – should you (United States & China) pay most of the bill for this or should all countries share the burden related to their population? Lots of challenges. This conference sets the foundation for achieving global CO2 reductions. Stay tuned…