Wednesday, June 24th, 2009
BING – Microsoft’s re-invention of their former search engine www.live.com may have some legs to it – at least the first couple of weeks are showing their number of clicks have increased 13% (as reported by Efficient Frontier Inc.) ! Not bad. Of course, throw a $100 million dollar campaign at anything and you’re going to see some movement, right?
Keep up the momentum Microsoft – and we may starting seeing the creep of Google domination (share of searches) start to diminish or perhaps even reverse? Yahoo! Search – with a battering from both sides now, it’s time to beef-up your battleship stations!
One nice feature I like about Bing is how it helps you decide whether you want to click on the link by providing additional information beyond the standard listing (Take NOTE Google and Yahoo!). By scrolling over a vertical line to the right of each listing, AJAX pops up an expanded summary of the page PLUS the major navigation links associated with that destination page. Nice job Bing.
However, from Microsoft paid search advertising perspective, this new feature may actually reduce their revenue by minimizing the number of clicks searchers need to find what they’re looking for. In the end though, that presents an advantage over Google and Yahoo! and may start converting folks over….
CarbonFoot will be watching Bing‘s progress and report back to you.
Tuesday, June 23rd, 2009
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Search Engine News Blog | CarbonFoot
Find the latest news on the major top-tier search engines as well as second or third-tier search engines right here. But let’s face it – the majority of our blog posts will cover Google.
That said – the re-launch of Microsoft’s former LIVE.com search engine in it’s new incarnation – BING , may begin to change the landscape for market share of searches and thus our coverage of not just Google, but Yahoo! Search and Microsofts’ Bing. For now, we’re sticking with the 80:20 rule – or pretty close to that. According to a Wall Street Journal report from June 23, 2009 – As reported by market research group comScore Inc. (SCOR) last week – Google still outruns them all by a mile wiht about 75% of paid clicks, Yahoo Inc. (YHOO) in second place with approximately 20% and Microsoft a little under 5% share of U.S. paid clicks.
There are other reports that claim Google’s share is even larger but that was months ago and in terms of the changing search engine marketing world – that equates to eons, but it was TechCrunch that quoted a January 2009 Comscore’s qSearch report that a whopping 90% of searches are conducted on Google published on TechCrunch (see full article: Google Gobbles Up 90% of Search Engine Searches
And so the news continues….
We welcome your comments!
- CarbonFoot Interactive
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